Famille C Participations, the corporate venture capital arm of the Courtin-Clarins family office, the family behind the French luxury cosmetics company Clarins Group, has acquired a majority stake in Pai Skincare.
 
The holding company originally purchased a minority stake in Pai back in 2021, leading its $9 million Series B investment round.
 
Financial terms of the most recent investment were not disclosed.

Plans for Pai

Founded by Sarah Brown in 2007, Pai’s philosophy is that well-grown, carefully extracted organic ingredients result in great products. Therefore, the brand is certified organic, vegan and cruelty free.
 
Today Pai is sold in 900 doors in 30 countries, and 40 percent of its overall business is generated online.
 
According to Prisca Courtin, chief executive officer of Famille C Participations, “It’s time for Pai to accelerate in its country of origin, which is the U.K., and to develop in Europe.”
 
Famille C Participations also plans to help Pai with its digital acceleration, especially improving sales on its own e-commerce site.
 
“We are thinking about the whole supply chain and logistics,” explained Courtin. A next step could be growing capacity and possibly manufacturing some of the brand’s products at Groupe Clarins’ facilities.
 
Moving forward, Brown plans to focus more on anti-aging products. Other product categories Pai could focus on next are tinted complexion illuminators, body care, maternity-related body care and sunscreen.

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